HOW DOES RALLY RONI WORK?
How does the promotion work?
Rally Roni boxes are sold at every entrance and also at select locations around the venue.
Dedicated salespeople engage fans to purchase boxes of Rally Roni and after the sale, explain how Rally Roni is used before and after the event.
During the pre-game, a short video clip airs on the video board explaining how Rally Roni will be used to cheer on your team during the game.
fun pic
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Let’s Go (Team name) (shake, shake – shake, shake, shake)
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Let’s Go (Team name) (shake, shake – shake, shake, shake)
During the game, the team’s public address announcer or music director will let fans know when it’s time for a rally by displaying a short animated clip on the video board, encouraging fans to shake their boxes.
Rally Roni will be used when an actual rally is needed — such as when the team is down and needs a comeback. However, Rally Roni can be used to cheer on a batter, celebrate a play, or start a chant. For instance, with a standard “let’s go” chant:
After every game the fans that purchased Rally Roni can drop the macaroni and cheese boxes in branded receptacles by the exit to be donated
