What is Rally Roni?
Rally Roni are boxes of macaroni and cheese with a sports team’s logo and message, and sold to fans entering a stadium or arena as noisemakers to be used during the sporting event. Our salespeople work at the entrance gates or at a centralized location, a kiosk, chatting up people, explaining the boxes are noisemakers to be shaken during the event to inspire or cheer on their home team.
Rally Roni is a fun way for fans to engage the game, however, it’s more than just a noisemaker. It’s an excellent way to give back to local communities. Prior to each season, the team; sponsor and my company will identify a local charity to support with Rally Roni. After each game, fans who purchase Rally Roni can drop the boxes into branded receptacles located by the exits for donations.
Where can Rally Roni be used?
The Rally Roni promotion can take place during any sporting event. The promotion can entertain fans for 365 days. For example, the Rally Roni could be used during the NBA and NHL seasons (October-June); the NFL and NCAA seasons (September-January); the MLB and MiLB season (April-September) and MLS season (February-October). Rally Roni could also be used at the Winter and Summer Olympics, World Soccer Cup, Super Bowl, NCAA College Bowls, the Little League World Series and even the charity softball game played between the Democrats and Republicans in Washington, DC.
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Marketing is an important way to communicate and connect with people. Cause-related marketing campaigns resonate with people because they help build communities while also developing a deeper brand and consumer connection.
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Consumers look for businesses that make a positive social impact in their communities. We at Rally Roni will work with each professional sports team and sponsor to develop a look that will highlight the brands and create a campaign that will make an impact in each community.
Rally Roni will be marketed inside each venue through the sales of the boxes. Each brand will be displayed on all supplies and collateral pertaining to the Rally Roni promotion. This includes, but is not limited to:
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Custom Rally Roni boxes
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Rally Roni sales kiosks
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Rally Roni donation receptacles
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Interactive video board displays (includes static graphic as well as video)
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Static images and videos on various social media platforms
