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How Rally Roni Got Its Start

Rally Roni was created and introduced into the Lancaster, PA market in 2005, while I was working as director of sales for Lancaster Barnstormers minor league baseball club. Through a unique partnership with local retailer Amelia's Grocery Outlet, I created the promotion and successfully launched and ran it through the 2012 season.

 

In the fall of 2012, Amelia's Grocery Outlet was sold and new ownership chose to discontinue the promotion. My company, NSVB Sports LLC, was able to successfully obtain the Rally Roni trademark rights in 2016 and continue work on the promotion for use in modern sporting venues. 

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  • To use boxes of macaroni and cheese to help reduce hunger in local professional sports communities.

  •  To inspire everyone, through these noisemakers, to get involved with local non-profit organizations.

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  • Vince J. Bulik

    • Graduated from Lebanon Valley College

    • Reside in York, Pennsylvania

    •  Founder and Creator of Rally Roni in 2004

    • Opened NVSB Sports, LLC in 2016

    • First trademarked of Rally Roni was in 2016

    • Brand marketing and sales experience in professional sports for over 23 years

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